This webinar features Frank Carter, VP of Brand at AdventHealth, along with BPD media experts Josh Donaghue and Julie Bricker. They dive into the critical factors you need to consider in order to effectively balance your brand building strategy with your service-line volume growth strategy. You'll learn:

• Innovative Strategic Approaches: Learn strategies and tactics from one of the leading health systems in the country on balancing the demands of brand building and service-line volume growth when planning media strategies

• Current Trends and Insights: Gain an understanding of the latest trends in healthcare media strategy, and how these trends can influence your media planning for brand and service-line marketing.

• Case Studies and Best Practices: Explore real-world examples and best practices from leading healthcare organizations that have successfully integrated new strategies into their media plans.